Here we come across some technical points to be noted while developing a website:
• If you use fancy features like JavaScript, cookies, session IDs, frames, DHTML, or Flash, search engine spiders may have trouble crawling your website. On the other hand, if you could use a text browser such as Lynx, then you will get good result.
• For tracking individual user behavior, allow search bots to crawl your website. This doesn’t require session IDs or arguments that track their path through the site. But, since the access pattern is different, this may result in incomplete indexing of your website.
• Web publisher should always assume that a visitor doesn’t have any plug-ins installed. So, while publishing a content that requires a plug-in, clear links to the relevant download should be provided to the visitor.
• If you buy a content management system, make sure that the system creates pages and links that search engines can crawl.
• Monitor your site's performance and optimize load times. Fast sites increase user satisfaction and improve the overall quality of the web.
• Your web pages should be designed so as to load within 15 seconds over a 28.8k modem. Remember that if a page doesn't load in 8 seconds you could lose 1/3 of your visitors. For a page to download in ten seconds the 'page size' (i.e. the sum of the file sizes for all the elements that make up a page including the HTML file and all embedded objects (e.g. image files) should be no greater than 80Kb.The user should be presented with predicted download times and/or file size details when downloading a document, video clip or other multimedia element.
• Ensure that advertisements (Google ad sense) do not affect search engine rankings.
• Publishers should atleast use HTML 4.01 or above as the standard HTML version. This should be declared in the “Document Type Definition” at the head of HTML pages.